For the third season in a row, Triumph are the official catwalk lingerie supplier for London Fashion Week. In affiliation with the British Fashion Council, they are supplying on- and off-schedule shows (including the likes of Alice Temperley, JW Anderson, Giles Deacon, Daks, Maria Grachvogel, plus many more) with beautiful, beautiful lingerie.
I adore Triumph – their lingerie is perfect for that ephemeral “real woman” that brands are always looking for. But Triumph never fail to hit their mark, and their gorgeous, sexy lingerie has been around for decades. So it stands to reason that they will be supplying the most fashionable women of all – the ones strutting down the London Fashion Week catwalks!
But Triumph aren’t stopping there… To kickstart LFW, they will be opening their new, expanded pop-up at 57/59 Monmouth Street in Seven Dials, London from today!*
Maison Triumph celebrates the brand’s history as premium makers of lingerie, dedicating space to The Makers Atelier – where the brand’s design and innovation team (flown over from Heubach, Germany!) will create lingerie LIVE in the space, so you can see just how it’s done.
Oh, and it gets better – Maison Triumph will also be home to The Makers Collective – a selection of women who are iconic in their field, including Paloma Faith, Gizzi Erskine, Roksanda Ilincic and Grace Woodward. They will all be running interactive events, including cookery workshops, live London Fashion Week show streaming and lots more.
But of course it doesn’t end there. Triumph are championing women to help start up and support their businesses, as part of the Makers Project. These women will all have retail and workshop space in Maison Triumph until the end of the year, with exhibitions of their work, and a galleria of them posing alongside their craft in divine Triumph lingerie.
Phew! It’s going to be one busy season at Maison Triumph…
*The Maison Triumph launch party is tonight, 7pm-10.30pm – please contact Hannah – Hannah@halpern.co.uk – for more details