I’m incredibly privileged to get press releases appearing in my inbox every now and then. Sometimes I feature them on the blog, sometimes I attend the event (LDNBloggersParty anyone?) and sometimes I very reluctantly file them away and wish I didn’t have to work full time and it didn’t take me an hour to get to London.
When the Arzu Kara press release about her Spring/Summer collection appeared, I instantly fell in love with the Janey dress. The capsule collection – entitled “New Beginnings” – represents everything the brand stands for. Chic, wearable, and flattering pieces for effortless style!
The Janey dress stuck out for me because of the bright print and the gorgeous cut of the fabric across the waist and hips. This is something I wouldn’t hesitate to wear, and would happily be a wardrobe staple.
The Janey comes in two prints – the pink floral print, and the green butterfly print (both £110). Wear with colour pop shoes (try New Look’s metal tip pointed suede mid courts in turquoise, £29.99), or nude stilettoes (like the Ted Baker Marae, £100 from Office), as modelled, and they are perfect work-to-bar-to-coffee-with-friends outfit.
“I have the privilege of working with very stylish women who are not all size 8 and have kids…When they come into my studio for fittings they all seem to dislike things about their body and strive to disguise those parts. As a designer it’s impossible to create collections that will appeal to all shapes and still keep your identity as a brand however I like to create silhouettes that are flattering. One of my regular clients, who is size 12/14 with an hour glass figure inspired me for this dress. She’s a working professional and doesn’t like to wear suits but still needs to look very smart but feminine. So when I was searching for high tech and easy to maintain fabrics I fell in love with these ones because of the vibrancy of the prints and the fabric is very soft but has a good weight to it so it works perfectly with the pattern of the dress. So it was then when Janey dress was born.”
Arzu Kara launched her own fashion label in 2006. Originally from Istanbul, she studied at St. Martin’s, and graduated with an Honour’s degree in Fashion Textiles from Thames Valley University. After working as a designer in Istanbul and a Design Assistant for Aluma, Arzu went on to work with Bora Aksu, where she widened her creative vision. Arzu’s designs aim to give women what they want – body confidence and style. Arzu is currently based in Henley on Thames.