Zac Posen is launching Truly Zac Posen – a range of reasonably priced bridal gowns and occasion-wear – via US store David’s Bridal.
David’s Bridal is already the go-to for Vera Wang dresses, and wanted to expand. Catalina Maddoz, executive vice president of merchandising, told WWD:
“We brainstormed for several months because we had a very successful launch with Vera [Wang]. As always, we were looking for what’s next… We were talking about dramatic red-carpet movie-star kind of looks, and Zac came to mind.”
The first range will comprise of 6 ivory gowns – from $850 (£540), to $1,350 (£860) – and five limited edition “social occasion” dresses, ranging from $195 (£124), and $225 (£143).
The pieces will be available in selected stores (including the brand new London boutique opening soon!) and on davidsbridal.com as of February 2014.
What do you want to see from the new Zac Posen bridalwear?