He explained to Vogue: “I wanted to do something else, even bigger, more global… I really hope that the audience has enjoyed what we have done and appreciated our push to democratise high fashion, not only through the enjoyment of clothing but also through a total, inclusive fashion experience.”
WWD announced that it wouldn’t be long before we had confirmation that Formichetti had gone to Diesel to be the brand’s first artistic director… and sure enough:
“I want him to do bigger things, different things. This is the right man to take the next step for a young company and a brand for people who are young of mind… I finally met somebody as crazy as I am. I have replaced myself and can go on vacation.” Renzo Rosso of Diesel confirmed the union yesterday morning, going on to explain that Formichetti isn’t just designing for the brand (though we’re all salivating at the thought), he will also be involved in the product, marketing and communication areas of Diesel.
Although we have to wait until AW’14 before the first of the designs will be coming down the catwalk, we can expect to see Nicola Formichetti’s stamp much sooner, with his first advertising campaign rumoured to be coming in September this year.
What do you think of Nicola Formichetti going to Diesel?