Remember being told about that luxury label from H&M? Well, it won’t be long to wait before you get your chance to shop it!
Seven stores of & Other Stories are due to open in Spring – one of which will be on Regent Street in London. Other openings include stores in Barcelona, Berlin, Copenhagen, Milan, Paris and Stockholm.
The online boutique (stories.com) will mean the collections will be available to the UK as a whole. Head of & Other Stories, Samuel Fernström said:
“All of us at & Other Stories are thrilled to open our first stores in some of the major European cities and we are looking forward to offering our collections to an even broader audience through stories.com.”
The line, created by ateliers in Paris and Stockholm are described as high quality at affordable prices, and range from shoes, bags and accessories to beauty products and ready-to-wear collections.
Are you looking forward to & Other Stories?