The German twin sisters behind Felder Felder– and include Florence Welch and Rihanna amongst their clientele – are growing up.
“It was important to us to develop a refined feel to what we do. We want to hold on the unrestrained grungy edge of the label, but make it more elegant, more glamorous,” Annette Felder told Vogue backstage.
“Imperfect beauty” was the order of the day – butterfly wing prints masquerading as leopard print, sparks of blue against a pastel-hued backdrop, and all on the soft fabrics of buttery leather, suede and chiffon and lace accents. The familiar loose tailoring of Felder Felder was particularly apparent in the gowns that came down the runway at the end of the show, but the colours were a distinctly new, more mature side of the brand.
Kate Nash provided a suitably Felder-esque performance, with a bit of The Kinks thrown in, to prove that the brand hadn’t completely lost its youthful exuberance. The sleeker, more feminine Felder Felder is still made for a grungy rockstar though – as Vogue put it:
“The grown-up Felder Felder woman isn’t any less strong or relaxed, nor is she less of a party animal when it comes to the evening – perhaps she’s just a little more at ease with herself.”