When you mention jeans, one of the first names to pop into your head will inevitably be Donna Ida. When she opened her first multi-brand denim store in 2006, she quickly built a reputation as one of London’s premiere denim stylists. So it is almost no surprise to hear that Donna Ida has announced the start of her own denim collection – to be released early 2013. And it will be focused on one of the most stylish of denim shapes. She told Vogue:
“The new Ida by Donna Ida brand will be primarily about high-waisted jeans. We stock so many amazing denim brands and we have no need to compete with them, but our customers just can’t seem to get enough high-waisted styles.”
Priced between £140 and £170, the new collection will be available from UK stockists and her own stores from January. Donna Ida also confirmed that the brand will eventually expand to include British-made blouses and T-shirts – fulfilling the promise to provide styling inspiration every time you shop!
Will you be getting yourself a pair of Ida by Donna Ida jeans?