H&M Confirm the New Name

At last! Confirmation of the new name for H&M’s luxury label! The new chain will be known as & Other Stories…

Press Officer Håcan Andersson told the French news agency Relaxnews:

“It is correct that H&M will launch a new chain in 2013 called & other stories, but this is all the available information we have as of today.”

More news as it comes in…

What do you think of the new name?

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This entry was published on 04/13/2012 at 9:11 pm. It’s filed under Uncategorized and tagged , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

2 thoughts on “H&M Confirm the New Name

  1. I don’t see the need for a new name. H&M is well known, easy to say and quite easy to remember. ‘And other stories’ is too much of a mouthful compared to H&M.

    Nicole
    http://loyaltofashion.wordpress.com/
    xxx

  2. Pingback: & Other Stories in London « The Fashion Lover

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