H&M Confirm the New Name

At last! Confirmation of the new name for H&M’s luxury label! The new chain will be known as & Other Stories…

Press Officer Håcan Andersson told the French news agency Relaxnews:

“It is correct that H&M will launch a new chain in 2013 called & other stories, but this is all the available information we have as of today.”

More news as it comes in…

What do you think of the new name?

This entry was published on 04/13/2012 at 9:11 pm. It’s filed under Uncategorized and tagged , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

2 thoughts on “H&M Confirm the New Name

  1. I don’t see the need for a new name. H&M is well known, easy to say and quite easy to remember. ‘And other stories’ is too much of a mouthful compared to H&M.


  2. Pingback: & Other Stories in London « The Fashion Lover

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